Animation

#CreateAtHome Campaign

Converse

Sneaker and apparel brand Converse recently launched Unity, a campaign that aligns with its #CreateAtHome initiative, which aimed to encourage fans of the brand to get creative during lockdown. The new campaign sees five celebrated artists collaborate with the brand on an exclusive range of sneakers. AVA was tasked with creating the social films showcasing the message and drive of the campaign. The campaign sees Fhatuwani Mukheli, Sindiso Nyoni, Nardstar, David Tshabalala (Slaying Goliath), and Falko1 all give their own twist to the iconic Chuck Taylor by visually depicting the African experience of COVID-19 on the classic silhouette.

Director

Tyron Kuypers

Producer

Sarah Quadflieg

Editor/Animator

Tim Weyer

Sound

Mike Kelly

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