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#CreateAtHome Campaign

Sneaker and apparel brand Converse recently launched Unity, a campaign that aligns with its #CreateAtHome initiative, which aimed to encourage fans of the brand to get creative during lockdown. The new campaign sees five celebrated artists collaborate with the brand on an exclusive range of sneakers. AVA was tasked with creating the social films showcasing the message and drive of the campaign. The campaign sees Fhatuwani Mukheli, Sindiso Nyoni, Nardstar, David Tshabalala (Slaying Goliath), and Falko1 all give their own twist to the iconic Chuck Taylor by visually depicting the African experience of COVID-19 on the classic silhouette.

CATEGORY
YEAR
2020
DIRECTOR
Tyron Kuypers
DOP
PRODUCER
Sarah Quadflieg
GRIP
assistant
Gaffer
Editor
Tim Weyer
SOUND
Mike Kelly
Score & Folly
Motion graphics
hair and makeup
Wardrobe and styling
Voice

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