You know it’s a good day when you get a direct call from an overseas client asking you to help them visualise their key message and tone for their new product. The request was simple, however direct. Create an advert that is sophisticated, passionate and seductive. “I wanted to keep it timeless and tasteful with a hint of mystery. I feel we achieved this…” Tyron Kuypers We had freedom to conceptualise the overarching narrative based on one or two references and the turn around time was tight. Especially on a job requiring a high end finish being shot over one day. – What is Elixir d’Amour. It’s sweet and innocent at first sight, like a gentle touch. Little by little, the secret elicits itself and takes you into an exciting world of sparkling sensuality. But it’s the unusual that attracts. At first glance so innocent and tender. But at the same time so unexpectedly charming. This is Elixir d’Amour.