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Brag & Demo Explainers

We exist in a tech-savvy landscape, where cyclists are using GPS computers, fitness trackers and Strava to measure and analyse everything. However, bike shops, cycling clubs and event organizers don’t provide the sort of seamless experiences that customers are used to from the accommodation, transport or food service industries. Hubtiger is a tool that thoughtfully connects the cycling industry, with the intention of genuinely promoting and improving relationships between bike shops and their customers. We’re like the bearings of a bicycle, an understated yet vital component. The purpose of a bearing is to reduce friction and keep the wheels running smooth. That is the core of Hubtiger - to reduce friction between service providers and their customers and between service providers themselves. The goal of Hubtiger is to create this connection. When an ecosystem is connected, everything is improved and runs smoothly. in other words; Hubtiger is the most advanced bike workshop software in the world, helping link together riders, clubs and shops into a connected community. This connectivity makes bike businesses more streamlined than ever before, producing great results for consumers and entrepreneurs alike. Our job was to bring this vision-to-life through an exciting way utilizing 3D and Motion Graphics as lockdown was in full effect and there was no other options.

CATEGORY
YEAR
2020
DIRECTOR
Tyron Kuypers
DOP
PRODUCER
Lize Grobbelaar
GRIP
assistant
Gaffer
Editor
Nico Botha
SOUND
Mike Kelly
Score & Folly
Motion graphics
Nico Botha
hair and makeup
Wardrobe and styling
Voice
Shannon Devy

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