The “Live It Up” concept was central to all content, reflecting a credit card that complements and enhances the lifestyle of its customers. Our full brief covered the creation of content aimed at driving awareness and engagement across eight key Asian markets: Singapore, Vietnam, India, Indonesia, Malaysia, the Philippines, Taiwan, and Sri Lanka. The HSBC Live+ card, positioned as a lifestyle cashback card, needed to stand out in a competitive market where most cashback cards focused on groceries. Our challenge was to redefine the narrative, making the functional feel relevant and exciting. The creative approach involved producing teaser videos featuring eye-catching visual designed to pop out in a LinkedIn social feed. These teasers were designed to intrigue and captivate audiences, setting the stage for the full launch. The campaign also included LinkedIn posts aimed at both consumers and business audiences, utilizing innovative formats to ensure a strong presence on social media. We threw everything we had at this project, from concept development to meticulous execution, and are immensely proud of the outcome. The final films not only met but exceeded the expectations, helping HSBC create a buzz around the Live+ card and solidifying its position as a go-to option for affluent, lifestyle-oriented customers.